https://orcid.org/0000-0002-6514-5601
Кандидат филологических наук, научный сотрудник Российского государственного гуманитарного университета:
Российская Федерация, 125993, г. Москва, Миусская пл., д. 6;
тел.: +7 (495) 250-69-31; e-mail: pena.talya@gmail.com
This article examines the issue of the folklore branding of territories, taking as its example the project “Ryazan — the New Year’s Capital of Russia‑2020.” As part of the project, local notables (Ryazan Kosopuz, Avdotya Ryazanochka, Zabava Putyatishna and Evpatiy) took part in festive events. The article analyzes the reactions of visiting tourists and local residents to these events on the basis of online discussions and visitors’ reviews. The data from an “express expedition” to Ryazan in 2019 made it possible to identify historical and folkloric figures significant for Ryazan residents and was also used for comparison. The author considers the problems of “tainting the field [evidence]” and the influence of “excursion folklore” on the living tradition. She also touches upon the issue of the secondary folklorization of “fairytale” tourist sites and the possibility of considering them as part of actual urban practices.
Akhmetova M. V., Petrov N. V. (comp.) (2018) Voobrazhaemaya territoriya: ot lokal’noi identichnosti do brenda [Imaginary Territory: From Local Identity to Brand]. Moscow: Neolit. In Russian.
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Gromov D. V. (2013) Stikhiinaya obryadnost’ v gorodskom landshafte: ob’ekty i praktiki [Spontaneous Rituals in the Urban Landscape: Objects and Practices]. Traditsionnaya kul’tura [Traditional Culture]. 2013. No. 4. Pp. 71–82. In Russian.
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Lazarev A. I. (1998) Nekotorye voprosy tipologii fol’klorizma literatury sovetskogo vremeni [Some Questions on the Typology of Folklorism in Literature of the Soviet Period]. Vestnik ChelGU [Bulletin of Chelyabinsk State University]. 1998. No. 1. Pp. 4–26. In Russian.
Petrov N. V. (2018a) Pamyatniki v prostranstve Moskvy [Monuments in the Space of Moscow]. Zhivaya starina [Living Antiquity]. 2018. No. 2 (98). Pp. 44–48. In Russian.
Petrov N. V. (2018b) “Fol’klornyi brending” rossiiskikh territorii [The “Folklore Branding” of Russian Territories]. In: Voobrazhaemaya territoriya: ot lokal’noi identichnosti do brenda [Imaginary Territory: From Local Identity to Brand]. Comp. by M. V. Akhmetova, N. V. Petrov. Moscow: Neolit. Pp. 70–87. In Russian.
Petrova N. S. (2013) Kikimora Vyatskaya i Koshchei Tverskoi, ili Feiklornaya karta Rossii [The Kikimora of Vyatka and the Koshchei of Tver, or “The Fake Folklore” Map of Russia]. In: Fol’klor XXI veka: Geroi nashego vremeni [Folklore of the 21st Century: Hero of Our Time]. Comp. by M. D. Alekseevskii. Moscow: Gosudarstvennyi respublikanskii tsentr russkogo fol’klora. Pp. 30–38. In Russian.
Smirnova E. V. (2014) Perspektivy razvitiya skazochnogo turizma v Rossii [Prospects for the Development of Fairytale Tourism in Russia]. Vestnik Rossiiskoi mezhdunarodnoi akademii turizma [Vestnik RIAT]. 2014. No. 2. Pp. 136–138. In Russian.
Vinkel A. van de (2018) Fol’kloristika pomogaet turizmu, a turizm — fol’kloristike [Folklore Studies Help Tourism and Tourism Helps Folklore Studies]. Fol’klor i antropologiya goroda [Urban Folklore and Anthropology]. 2018. Vol. I. No. 1. Pp. 214–216. In Russian.
Petrova N. S. Folklore Brands of Local Tourism: Folklorism Without Folklorists. Traditional Culture. 2021. Vol. 22. No. 1. Pp. 76–84. In Russian.